First of all, I love email.
I used the app Unroll.me to get me off any annoying mailing lists, so I only receive newsletters that I actually enjoy reading. Some of my favorites are (Net)work B*tch (for interviews with creatives and job postings), Moon + Quartz (for monthly horoscopes/moon guides) and those emails with job listings that Linked In sends. Basically, I’m only trying to keep updated in my email if it pertains to my professional and spiritual development.
Since I’m so into newsletters, it only made sense for my website to have one. I recommend creating one to anyone who is selling a product/service, has a website, or does something creative. If you’ve been hustling for a while without a newsletter, you’re make a big mistake.
Mailing lists create a sense of community, and there’s way less competition in someone’s email inbox than there is on social media, so your voice gets heard more. A post on Instagram about your DIY business, for example, is going to get lost way faster on a social channel than in someone’s inbox (unless they have poor email management — seriously, download Unroll.me guys!)
READ ALSO: Fatal Mistakes Digital Creatives Make
A lot of people throw a widget into their website header/sidebar and call it a day. They get maybe a sign-up or two but they probably won’t create a list of loyal subscribers in the long run.
Other people, especially if they’re not running a website, will drop the link when they first start but never promote it again. This literally makes no sense. It’s as if you assume all 1000+ of your followers/friends are available and seeing your posts, which just isn’t the case.
Put time and effort into promoting that email list! Make sure its visible on multiple pages of your website, consider a pop-up that asks for opt-ins, tell all of your friends, and post it on social media consistently. A great time to promote is right before you send out a new email, btw.
Lastly, an email list is also about establishing trust. It means that sometimes, you might just have some dope content that needs to be shared, a job offer your subscribers need to apply for, or an event that’s too poppin’ to keep to yourself. Your newsletters need to be valuable to your subscribers or they’ll just unsubscribe (or ignore it), so don’t just send out a boring digest full of your own content.
It’s also a great way to spread the love and support other creatives. If you’re an artist, send a blast out with some recent galleries your work has been featured in, some photos of your art, and then shout out some other dope artists. If you’re a freelance writer, list some of the cool things you’ve read recently and then plug your own content — you can even indicate writing jobs you’ve seen available or places other people can pitch their work. If you make your newsletter a resource, people will not only remain subscribed but they’ll tell their friends, and they’ll trust the personal content you promote more.
You can highlight how much of a resource your newsletter is by offering a freebie when people sign up. Everyone honestly loves free stuff so if signing up for your mailing list gives them a template, worksheet, or knowledge they wouldn’t already have, they’ll be more willing to. Some websites offer a free e-book or email course even, which I would love to start working on for my own mailing list.
And voila! That’s how awesome newsletters are. You can sign up for mine below or in the sidebar if you managed to ignore all of my pop-ups and sidebar embeds. 🙂 And my next one is going to include some great podcasts for inspiration, publications looking for contributors, and other creatives to look out for. So don’t miss out.